In today’s world, design is everywhere. From a small wedding invitation to a shop banner, from a political poster to a business visiting card, design plays an important role. Even in villages, people need such services. Earlier villagers needed to go to nearby town to get posters or marriage invitations printed, cards designed, or banners (for shops) prepared. Now, with simple computer tools like Coreldraw, Photoshop, or online software like Canva, one can start a small graphic design service centre right from the village itself.
This kind of work is not only about just earning money but also about creativity. A person who enjoys working with colours, designs shapes, and text can easily turn it into a business. For rural youth, it is a good chance to mix art with income.
Why Villages Needs Graphic Design Services
Life in a villages has its own culture and events. Marriages, birthdays, religious programs, political meetings, school functions, and business promotions all need printed material. Posters are pasted on walls during local fairs. Wedding families need attractive invitation cards and other printed materials. A new shop needs a banner to hang outside. Panchayat notices, tuition class flyers, or festival banners are also common.
If such design services are available in the village itself, people save time and money. They don’t have to go to the town, search for a shop, and wait for days. Instead, they can go to the local designer, explain their requirement, and get the design ready within hours.
kaaj hoy o onek taratari.
What is Needed to Start
Graphic design service does not need very heavy investment. A basic setup can be started with:
- A computer with good screen resolution.
- Design software like CorelDRAW, Photoshop, or free online tools like Canva.
- Printer for sample prints (final large prints can be given to a local printing press).
- A small shop or home-based office.
- Internet connection for downloading templates and sending files.
Once this is arranged, the designer can start taking some orders from villagers. The actual printing of big banners or cards can be outsourced to a printing press in the nearby town. The design work and customer dealing remain with the local operator. This way, even with small setup, a youth can run a good business.
How Income is Earned
Income in graphic design comes from designing charges. For example, making a wedding invitation card design may cost ₹300–₹500 depending on the style. A banner design can bring ₹200–₹400, while a set of visiting cards may give ₹150–₹300. Posters for political or school programs can also bring regular income during seasons.
If the designer also arranges the printing (by coordinating with a printing press), he can add a margin on top. This gives extra profit. Over time, as reputation grows, more and more orders come. In villages, word of mouth spreads fast. If people like one design, they will recommend it to others.
Skills Required
One does not need to be a professional artist to start. Basic computer knowledge and some practice with design softwares are enough. Canva, for example, already has ready made templates for posters, cards, and banners just one needs to customize as per local preferences. By changing names, photos, and colours, a designer can quickly prepare something attractive.
Of course, with practice, the skill improves. Many designers learn through YouTube tutorials. A person with interest and patience can pick up the basics within a few weeks.
Benefits for Villagers and Designer
For villagers, the biggest benefit is access. They get design services near their home. Their events look modern and professional. For the designer, it becomes both income and identity. People see his work displayed in the village and nearby areas. He becomes known as the “poster-card-bannner er lok” (the person for posters, cards, and banners).
Also, this type of work is not only seasonal. Marriages happen throughout the year. Shops keep opening. Schools keep needing flyers. Political activity never stops. So, there is always some demand.
Future Scope
With internet use rising, even small businesses in villages want to have Facebook pages or WhatsApp ads. Graphic designers can also help them by creating simple digital posters for social media. This opens a new source of income.
As time passes, design will become more important in rural economy. Those who start early will have the advantage.
Summary – Key Points to Remember
- Purpose: Provide posters, visiting cards, banners, leaflets ,wedding invitations, and more through software like Coreldraw or Canva.
- Setup Needed: Computer, design software, internet, small printer, and a shop/home office.
- Income Source: Design charges + printing margin if managed through town press.
- Skills Required: Basic computer knowledge, creativity, and practice with software.
- Village Demand: Weddings, functions, school events, political rallies, shop openings.
- Future Growth: Social media posters and digital promotion will add more income